Optimize your profile - al-jesr

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الثلاثاء، 9 أغسطس 2022

Optimize your profile


A LinkedIn company profile has become an essential tool for 94% of B2B marketing experts. The business network is no longer only used for recruiting, but also for sharing industry-specific articles, networking and the acquisition of cooperation partners. In addition to personal profiles, more and more companies are on LinkedIn.

In this book, you will learn how to create a convincing LinkedIn company profile in no time and which functions you can use to turn your site into a real lead magnet.

Why you should create a LinkedIn company profile

The business network LinkedIn is the largest professional network worldwide with over 610 million members . The portal is also becoming increasingly important in Europe. Although XING is still ahead with 16 million members, LinkedIn is becoming increasingly essential, especially among the younger generation and international companies.

The platform bought by Microsoft has advanced in recent years as one of the most important networks in the areas of recruiting, B2B marketing and social selling. In the beginning, LinkedIn was primarily used as an HR tool to acquire potential talent, but today it is considered an important social network when it comes to generating leads.

A compelling LinkedIn company profile helps prospective customers learn more about your company, your brand, products or job offers. You can also increase your reach and expand your brand awareness by sharing relevant and qualitative contributions.

As a business network, the focus of LinkedIn is on imparting expertise and experience. Your company profile is not only a candidate for new talent, but also for possible cooperation partners. The integration of LinkedIn into your social media marketing will increase your brand awareness, enrich your pool of applicants and create new business relationships.

Step-by-step instructions: How to create a LinkedIn company profile

The creation of a LinkedIn company profile is the basis for the integration of the platform into your marketing strategy. Below we go into the requirements for such a profile and show you how to create a convincing company page:

1. Requirements

For a LinkedIn company profile, you need to meet the following criteria:

· You need a personal LinkedIn profile with first and last name to create the page.

· The side of the administrator must be completed at least 50% to be.

· The profile of the administrator must be for at least seven days there.

· The email address that is stored in the company profile must be clearly assigned to the domain of the company and must be verified. (Example : reaction@company.com)

· The administrator must be an employee of the company and have noted his position in the job details.

2. Create page

If you meet these requirements, you can create your company page. To do this, click the Apps tab on the LinkedIn homepage. Here you will find the option "Create company page".

In the following you have the possibility to choose a type of your company profile:

· Medium-sized enterprise

· Medium and large companies

· Focus side

· Educational institution (schools and universities)

Now enter the following information about your company:

· Surname

· Public URL

· website

· Branch

· Company size

· Company type (legal form)

· Logo (300x300px)

· Slogan (120 characters)

Once you have entered all the necessary information and packed your corporate philosophy in a meaningful slogan, click on "Create page".

3. Edit page

If you are now in the administrator view of your company profile, you will be prompted to edit your page. In order to optimally design your LinkedIn page, you should consider the following elements:

· Cover picture (1,536 x 768 px): By inserting an appealing cover picture, you can score emotionally with the visitors of your page and create brand awareness. Make sure that the cover picture is also displayed correctly in the mobile view.

· Button: In addition to the already integrated follow button, you can use another button as a call-to-action. For example, redirect your visitors to your website or to register for the download of information material.

· Description and telephone number: 2,000 characters are available in the description for the CV of your company. Also add a phone number, the year it was founded and up to 20 areas of specialization for your company.

· Hashtags: The hashtag function enables you to identify relevant content in your industry. The hashtags are displayed on the right side in the "Community" box.

· Featured groups: Even if the administrator of your company profile is not a member of a LinkedIn group, you can place it in the "Featured groups" box. You can add up to ten LinkedIn groups to your company profile.
Use your LinkedIn company profile in multiple languages

Once you have created your company profile and set it up accordingly, the aim is to expand the reach of your network. In the first step, you should invite your employees to network with the company website. You have already acquired the first brand ambassadors and supporters.

Integrate the business network into your content marketing strategy and publish useful content regularly. In addition to exciting articles, you should also use rich media formats such as product videos and photo slides. You can post on your own feed and in relevant groups. Participate in public discussions to strengthen your position as an opinion leader in your industry.

Another function of your LinkedIn company profile are the so-called focus pages. These are useful to present specific products or services of your brand in more detail. This gives LinkedIn members the opportunity to find out about specific offers from you.

Especially if you are traveling in international markets, you should also use multilingualism in your LinkedIn company profile. You can translate the slogan and description of your company page into several languages. Based on the browser language of the user, LinkedIn recognizes which version of your page has to be displayed. With translations, you create closeness and trust to a global audience.
What costs you will incur with a LinkedIn company profile

The creation of a LinkedIn company profile is free of charge for all users who meet the above requirements. You can also create focus pages for certain products or sub-brands at no cost. If you want to use your membership in the premium version with additional functions, you have to plan costs from € 20 per month. The creation of career pages and job advertisements is also subject to a fee.

Your LinkedIn company profile is the figurehead of your corporate culture and expertise on the emerging business network. By setting up a LinkedIn profile, you not only create trust in potential applicants, but also in cooperation partners and other opinion leaders in your industry. Exploiting the extensive functions of LinkedIn will support you in expanding your network and generating leads.

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